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ABK advocates importance of ‘Let’s Be Aware’ financial literacy campaign

17 February 2021

ABK advocates importance of ‘Let’s Be Aware’ financial literacy campaign

Al Ahli Bank of Kuwait (ABK) echoed its support and advocacy for the recently launched “Let’s Be Aware” campaign. Initiated by Central Bank of Kuwait and Kuwait Banking Association in cooperation with local banks, the initiative was spearheaded to enhance financial awareness among all segments of society. The campaign steers financial institutions to bolster their social responsibility efforts towards educating customers on their rights across all banking operations. It includes key information on relevant banking services and practices, such as the mechanism of filing complaints, bank cards, fraud management, advice of cybersecurity protocols, in addition to important guidelines on loans and borrowing.

Loai Muqames, CEO of ABK - Kuwait reaffirmed ABK’s support for the vision and initiatives of the Central Bank of Kuwait, as well as its commitment to the improvement of financial awareness within the society commenting: “A number of key subjects have already been covered since the onset of this important campaign. We believe that investing in heightened awareness of financial best practices and security will lead to improved trust in the services and potential of the financial sector. An environment of improved personal transaction capabilities leads to a better economic climate overall, thereby boosting the nation’s stature and ranking in key global benchmarks of financial literacy and inclusion, and access to advanced insights.

“The evolution to a digital lifestyle is evident in all aspects of life, and impacts everyone, especially the finance sector. As much as we appreciate that banking customers are quick to adopt new, advanced methods of banking, we also want to ensure that they are equipped with the correct, relevant information to safeguard their experience and resources. The ‘Let’s Be Aware’ campaign is a visionary initiative, and we hope that our customers – and everyone in Kuwait – will benefit from this platform to learn about their rights as well as their responsibilities.”

Since the onset of the global crisis, the Central Bank of Kuwait, with the support of the Kuwait Banking Association, has helped mitigate the economic impact on the nation, and this latest initiative adds to the Central Bank’s track record of ensuring financial and economic stability in Kuwait.

For more information kindly visit eahli.com or contact an ABK customer service agent via ‘Ahlan Ahli’ at 1899899.