25 May 2021
Al Ahli Bank of Kuwait (ABK), as part of the ‘Let’s Be Aware’ program launched by the Central Bank of Kuwait and Kuwait Banking Association, highlighted the importance of ensuring Special Needs Customers are aware of the services available to them.
A number of instructions have been issued by the Central Bank of Kuwait, specifying that there must be a dedicated branch in each governorate of Kuwait with customised facilities for special needs customers. The branch should have at least one wheelchair accessible ATM and an easily accessible private glass chamber equipped with headphones.
Every branch should have reserved parking spaces, wheelchair access into the branch, and where necessary, elevators to facilitate easy entry and exit, in addition to a number of wheelchairs in each branch.
Every customer must be able to access all the information they need, and for this reason, each branch must therefore have an employee proficient in sign language and the ability to print documents in Braille. Bank websites must also feature voice guidance services.
Mr. Ali Bo Hamad, Manager of the Complaints and Customer Protection Unit at ABK, reaffirmed the Bank’s commitment: “The ‘Let’s Be Aware’ is a timely and important initiative that is raising awareness of banking services as well as the obligations of both customers and financial institutions on all fronts. The latest campaign to ensure the rights and equal access to services for special needs customers is of the utmost importance. We have seen many changes in the banking industry over the last 18 months, with a large uptake of digital services, and it is absolutely vital that all services remain equally accessible to everyone. We have also incorporated sign language into our social media videos for this campaign, to ensure all our clients have full knowledge of all our products and services as well as ensuring they know their rights.”
Since the onset of the global crisis, the Central Bank of Kuwait, with the support of the Kuwait Banking Association, has helped mitigate the economic impact on the nation, and this latest initiative adds to the Central Bank’s track record of ensuring financial and economic stability in Kuwait.
For more information, please follow the campaign’s Instagram and Twitter accounts at
@dirayakw and visit the campaign’s official website at www.dirayakw.com.