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ABK Strongly Supports ‘Diraya’ Campaign, Discusses Financial Inclusion for Customers with Special Needs on 360 FM

30 June 2022




ABK Strongly Supports Diraya Campaign, Discusses Financial Inclusion for Customers with Special Needs on 360 FM

Al Ahli Bank of Kuwait (ABK), continues its support for the nationwide awareness campaign – ‘Let’s Be Aware’, launched by the Central Bank of Kuwait (CBK) and Kuwait Banking Association (KBA). The campaign aims to raise awareness about customers’ rights and duties when dealing with banking products and services.

The “Let’s Be Aware” is geared towards educating consumers about the best use of banking products and services. Enhancing customers’ knowledge of the precautions they must take to preserve their funds is a key priority. The campaign also helps users avoid any misuse of banking products and services, breaching their responsibilities, and utilising banking facilities to manage their savings. ‘Diraya’ also provides tips on cyber safety and security, familiarising people with special needs with their rights and services, in addition to clarifying the process for raising complaints about banking services and products.

The campaign spotlights banks and their role in providing banking services and highlights clear and specific policies related to the borrowing process; types of bank cards and tips for using them; products and services related to investing and saving; and personal finance. The campaign also aims to increase financial inclusion awareness to stimulate monetary and economic stability.

Mr. Ali Bu Hamad, Head of the Complaint and Customers Protection Unit at ABK said: “Financial inclusion is one important component of ‘Diraya’ and ABK ensures all of its banking products and services are easily accessible to customers with special needs. At ABK, we are committed to building an institution that simplifies banking services for customers with special needs and fosters a culture that helps customers feel comfortable and accommodated. Clients with special needs in Kuwait can visit branches like Head Office, Shaab, Jabriya, Adan, South Sabahiya, Al Firdous and Jahra located in each governorate, as these branches feature easily accessible private glass chambers equipped with headphones, wheelchair friendly ATMs, reserved parking spaces with wheelchair access, and elevators. Customer can also avail themselves of our digital channels and mobile application to conduct their transactions from the comfort of their homes.”

The Bank has trained and equipped select employees on communicating in sign language to better serve customers with hearing and speaking disabilities. Additionally, the mentioned branches have access to printers that can print in Braille to ensure seamless account opening facilities and other banking transactions.

Ali Bu Hamad continued: “‘Let’s Be Aware’ is an excellent initiative commitment towards diversity and inclusivity in banking. The campaign aims to ensure equal rights and access to financial services for all community members. The Bank supports the Central Bank of Kuwait and the Kuwait Banking Association’s initiatives to advocate for an inclusive financial culture and establish a benchmark that focuses on raising awareness amongst customers with special needs about their rights and services at financial institutions.’’

Additionally, Ali Bu Hamad was recently featured on the Kuwait radio station 360 FM where he reaffirmed the Bank’s commitment to the ‘Let’s Be Aware’ campaign and further discussed the ABK’s commitment as an ardent supporter of CBK initiatives and campaigns to increase financial awareness and inculcate banking culture amongst all segments of society.