31 Aug 2022
Al Ahli Bank of Kuwait (ABK) and Behbehani Watch World, a sub-division of Kuwait’s leading Mohammed Saleh & Reza Yousuf Behbehani enterprise, announced a partnership to support the ‘Let’s Be Aware’ campaign launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA).
Laila Al-Qatami, Chief Communications Officer at ABK said, “We are pleased to partner with Behbehani Watch World to support the ‘Let’s Be Aware’ campaign. Through this collaboration, we wish to educate the community and reach a larger audience to spread awareness of financial literacy, raise knowledge of banking rights and responsibilities and the optimal use of banking products and services."
Behbehani Watch World has been a leading prestigious retailer of renowned International Swiss Watches in Kuwait since 1963. Using Behbehani’s multi-brand luxury showrooms, as well as their social media channels, ABK aims to deliver messages related to financial awareness while educating customers about their banking rights when dealing with various banking products and services.
Yasir Osman Hamid, CRM & Retail Standards Manager at Behbehani Watch World said, “We believe that ‘Let’s Be Aware’ has a positive impact on society and we are excited to contribute to this campaign. All Behbehani multi-brand luxury showrooms have relevant brochures, booklets, and other informative materials placed for customers. We will also raise financial awareness through our social media platforms throughout the campaign.”
‘Let’s Be Aware’ aims to raise financial literacy to ensure safe banking practices amongst all segments of society. The campaign combines several themes such as practical bank card usage, guidance on borrowing, complaints and escalation methods, fraud management, cybersecurity protocols, and more.
To fulfil the ‘Let’s Be Aware’ campaign objectives, ABK ties up with different industry leaders, such as Behbehani Watch World, a sub-division of Behbehani Group. The company represents over 25 world-class brands and is known for its dedication to quality; it also offers a solid and effective after-sales service centre.
For more information, please follow the campaign’s Instagram and Twitter accounts at
@dirayakw and visit the campaign’s official website at www.dirayakw.com.