January 14th 2018
Bringing its A+ Student Account campaign to a successful close, Al Ahli Bank of Kuwait (ABK) announced Fatemah Faisal Al Yousef as the winner of the Dodge Charger SE 2017 in the grand draw held at ABK’s Head Office, which was accepted by her brother on her behalf. Launched earlier this year, the campaign aimed at instilling a savings habit amongst ABK’s 18-25 year old customers who were eligible to enter the draw upon opening a student account before November 30, 2017.
Commenting on the success of the campaign, Mr. Stewart Lockie, General Manager of Retail Banking at ABK said, “The needs of Generation Y ‘tomorrows customers’ are very different to those of our traditional banking customers, that is why we developed the ABK A+ Student Account ‘for students, by students’, through the use of social media polls to gather customer data and design a proposition aligned to the segment. This has proven to be a great success. On behalf of ABK we congratulate the year’s winners.”
The ABK A+ Student Account campaign also saw 30 lucky customers win back their student allowance of KD 200 in cash draws during the months of May and September. Moreover, these customers were able to avail discounts using ‘2 for 1’ deals at over 100 outlets under The Entertainer throughout the campaign period.
ABK will continue to invest in tomorrow’s customers, and will provide them with a unique banking experience in the future.
For more information about Ahli Capital Investment Company, please visit or contact the Company at 1832832.