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ABK Concludes A+ Student Account Campaign for Young Customers

December 21st 2017

Fatemah Faisal Al Yousef takes home Dodge Charger SE 2017

In line with Al Ahli Bank of Kuwait (ABK)’s strategy to support and engage the special needs community, Ahli Capital Investment Company (ACIC) partnered with Training Gate International (TGI) earlier this month to raise disability awareness. In addition, ACIC purchased 18 paintings done by special needs students to help them reach their potential, which was permanently displayed at ACIC’s Head Quarters.

The students were invited to enjoy a morning at ACIC, where the artists were thanked for their hard work and presented with a certificate of appreciation at the event, which was attended by Mr. Michel Accad, ABK CEO & Deputy Chairman of Ahli Capital Investment Company, Mr Muhsen Harbi ( CEO – ACIC) and Mrs. Kefaya Al Alban, Head of Training Gate International alongside a number of ACIC staff.

Commenting on the success of the campaign, Mr. Stewart Lockie, General Manager of Retail Banking at ABK said, “The needs of Generation Y ‘tomorrows customers’ are very different to those of our traditional banking customers, that is why we developed the ABK A+ Student Account ‘for students, by students’, through the use of social media polls to gather customer data and design a proposition aligned to the segment. This has proven to be a great success. On behalf of ABK we congratulate the year’s winners.”

The ABK A+ Student Account campaign also saw 30 lucky customers win back their student allowance of KD 200 in cash draws during the months of May and September. Moreover, these customers were able to avail discounts using ‘2 for 1’ deals at over 100 outlets under The Entertainer throughout the campaign period.

ABK will continue to invest in tomorrow’s customers, and will provide them with a unique banking experience in the future.

For more information about ABK, please contact an ABK customer service agent via ‘Ahlan Ahli’ at 1899899.