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ABK debuts first-of-its-kind Merchant Loyalty Programme in Kuwait

18 April 2019

Al Ahli Bank of Kuwait (ABK), has partnered with Emirates Skywards, the award-winning loyalty programme of Emirates airline and flydubai, to launch the ‘Skywards Miles on POS’ programme that gives ABK merchants the opportunity to earn Skywards Miles when customers use their ABK Emirates Visa cards on the ABK Point of Sale (POS) machine. This makes ABK the first bank in Kuwait to introduce an innovative programme that benefits merchants, and provides them with an additional channel for increasing their earnings and rewards.

Leveraging its 17-year relationship with Emirates Skywards, ABK has designed the unique ‘Skywards Miles on POS’ programme to be advantageous for both its merchants as well as its customers. ABK’s merchant network consists of over 4,000 merchants and 8,000 active POS terminals across Kuwait. Under the new programme, ABK merchants can earn three Skywards Miles for every KD 1 spent on the Bank’s POS machine by a customer using ABK Emirates Visa cards. Additionally, the bank has also created a new dedicated web page on eahli.com where merchants can learn about the latest offers.

Stewart Lockie, General Manager of ABK Retail Banking stated “ABK’s ‘Skywards Miles on POS’ programme was developed to strengthen the Bank’s relationship with its merchants by providing a simple and unique opportunity to earn Skywards Miles. The first and only loyalty rewards programme for merchants within Kuwait.

Tariq Almutawa, Emirates’ Country Manager, Kuwait said, “The Emirates Skywards programme is constantly evolving to provide its members with a wider range of opportunities to earn and spend Skywards Miles. We are excited to work with Al Ahli Bank of Kuwait to roll out this one of a kind programme in Kuwait which allows both the merchants as well as the consumers to earn Skywards Miles.”

ABK merchants with an Al-Tajer or a personal current account and a valid ABK Emirates Visa Signature card are eligible to enroll in the ‘Skywards Miles on POS’ programme. ABK customers holding an ABK Emirates Visa Infinite card or ABK Emirates Visa Signature card are automatically eligible to earn one extra Skywards Mile for every KD 1 spent in addition to the usual Miles earned when they use their cards at any ABK POS terminal.

The Skywards Miles earned through the programme can be redeemed for reward flights and upgrades on Emirates, flydubai and other global partner airlines.

Emirates Skywards members can also earn and redeem Skywards Miles through over 100 programme partners including hotels and retail and lifestyle outlets across the world.

For more information about ABK please visit eahli.com or contact an ABK customer service agent via ‘Ahlan Ahli’ at 1899899.

ABK debuts first-of-its-kind Merchant Loyalty Programme in Kuwait