28 Dec 2022
Al Ahli Bank of Kuwait (ABK) recently announced the establishment of its partnership with Dahiyat Abdullah Al-Salem and Al Mansouriya Co-operative Society for a joint campaign aimed at raising the financial awareness across various segments of the society. This initiative is part of the larger Diraya ‘Let’s Be Aware’ campaign being conducted by the Central Bank of Kuwait (CBK) and Kuwait Banking Association (KBA).
Since the launch of the campaign two years ago, ABK as part of Kuwait’s banking sector has worked hand-in hand with the co-operative society to fulfill its social responsibility, dedicating itself to the cause of furthering financial literacy across Kuwait.
Commenting on the partnership, ABK’s Chief Communications Officer, Laila Al-Qatami affirmed the Bank’s continued support for the nationwide Diraya ‘Let’s Be Aware’ campaign.
Al Qatami added, “Our partnership with Dahiyat Abdullah Al-Salem and Al Mansourieh Co-operative Society gives us greater outreach to a larger section of the target segment in Kuwait. This, in turn, helps broaden our efforts to continue the campaign’s successful run for more than two years.”
ABK will ensure that Dahiyat Abdullah Al-Salem and Al Mansourieh Co-operative Society is equipped with the relevant informative materials to educate customers on multiple financial and banking-related topics. This includes but is not limited to understanding their banking rights, how they can utilize the Bank’s diverse services to their advantage, keep their financial information safe, and engage in safe financial transactions.
ABK makes it a point to ensure that its campaign efforts are spread across a variety of communication channels of which include awareness videos, press releases, printed content, outdoor and branch advertising, and more. This allows the Bank to reach the public at various points of contact to enable the campaign’s widespread dissemination of valuable information.
This effort follows a series of partnerships that ABK has established with industry leaders in an effort to effectively reach as large an audience as possible. Some of these include the distribution of useful campaign material and collateral at Mohammad Saleh & Reza Yousuf Behbehani Company, Behbehani Watch World, and many others.
For more information about the campaign, please follow the campaign’s dedicated Instagram and Twitter social media accounts, @dirayakw, or visit the official website www.dirayakw.com. You can also visit ABK’s Instagram account @abk_kuwait where the Bank regularly posts useful tips and information to help you stay updated.